You are paying Klaviyo for people who already left.
Since the February 2025 repricing, every profile in your account costs money every month, including the thousands who stopped opening your emails years ago. For stores your size that is usually $150 to $400 a month, gone.
Store owners noticed. Loudly.
"From $100 a month to $860. Overnight."
"Cut 50,000 profiles from our list. The bill stayed the same."
"Paying for people who signed up in 2022 and never opened another email."
Klaviyo's own answer to these reviews is that you should suppress profiles you are not emailing. True, and unhelpful: the suppression is manual, the timing against your renewal date matters, the auto-downgrade switch ships turned off, and your billing tier never steps down by itself.
Five moves, in the right order, on the right day.
Sunset flow first
A last-chance sequence to your dormant segment, so anyone still alive gets kept. Nothing is deleted, ever.
Suppress the dead, timed to your billing date
Suppressed profiles are free. Suppress two days before renewal and the next invoice already shrinks. Miss the date and you have paid for all of them for another month.
Step the tier down manually
Klaviyo upgrades you automatically when your list grows. It never downgrades you when it shrinks. Someone has to go push the button. That someone is me.
Switch auto-downgrade on
An account setting that ships disabled and quietly costs money every month it stays off.
Audit SMS credits and add-ons
Emoji in an SMS can triple its credit cost. Unused add-ons ride along on invoices for years. Both get flagged.
And you keep the findings either way. The audit takes me a day, costs you one email, and the number is verifiable on your own billing page. I only get paid out of money you were already losing.
A real person, with verifiable work.
Raffi Bzdigian, Arachnet
Backend and automation consultant, third year running Arachnet. I build systems for ecommerce operations: inventory syncs, support automation, data pipelines. The two Shopify apps below went through Shopify's full app review and are live in the App Store, which is the easiest way to verify I am who I say.
The suspicious questions, answered.
Do you need access to my Klaviyo account?
Not for your number. The audit estimate comes from two figures you read off your own billing page in 30 seconds: active profile count and monthly price. Account access, a standard collaborator role you grant and can revoke, only happens if you hire the cleanup, after you have seen the number.
Can this hurt my list or deliverability?
The opposite. Nothing is deleted; suppression is reversible and built into Klaviyo. The sunset flow runs first so genuinely interested contacts stay. Emailing only people who open is also how sender reputation improves.
Why would I not just do this myself?
You can, and some owners do. The parts that go wrong solo: suppressing after the renewal date instead of before it, skipping the sunset flow and losing live subscribers, and forgetting the tier never steps down on its own. If you would rather DIY, reply CHECK anyway, the free findings are yours to execute.
How do payments work?
Invoice via Stripe under Arachnet's Australian registration, after the savings number is verified, never before. 30-day window for any issues on the cleanup.
One word. Your number in 24 hours.
Reply CHECK to the email that brought you here, or send it now.